Kenya's Soccer Problem is NOT money related.
I think we have the wrong people managing soccer. Look at the delegation that went to Zurich lately and came back with 140M FIFA fund - it's largely the same people. No new faces as such are there.
I would like to see IMPLEMENTATION of WELL THOUGHT OUT and FEASIBLE STRATEGIC STRUCTURES and PLANS that will make the private sector think seriously about advertising by sponsoring a soccer team. I'm sure 140M is a small amount compared to the kind of sponsorships, endorsement deals for individual players and marketing inflows that can be achieved if structures that work are implemented.
As in the general economy, we are not where we could realistically be as a result of the lack of STRUCTURES.
SYSTEMS and STRUCTURES
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1 comment:
I totally agree with you on this one. I am the author of Kenyansoccer.blogspot.com, would you be interested in links excahenge?
Either way, I'll still link to you from my blog. This is nice to read.
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